NutriMilk introduces a unique process of preparing milk from soybean, provides maximum quality with cheaper rate ($0.30 per liter) alternative to the existing market and primarily designed for the malnourished people of Bangladesh and it confirms to the ISO 9622|IDF 141 series of milk standards.
According to the report of WHO, about 41 million of people of Bangladesh including 15 million women (in which 50% pregnant women) and 2 million children are suffering from malnutrition resulting 13% of total death every year. UNICEF reports that 0.12 million neonates die every year because of malnutrition. The majority of the people of Bangladesh lives in poverty and their daily income less than $1 as a result they do not buy nutritious food.
NutriMilk introduces a unique process of preparing milk from soybean, provides maximum quality with cheaper rate alternative to the existing market and primarily designed for the malnourished people of Bangladesh. NutriMilk aims to resolve the problems by increasing affordability, accessibility and awareness. Priced at $0.30 per liter, which is one-fifth the price of existing market, affordability is ensured. Our two-branched distribution channel will make accessible our product to 50% of the overall population within the first 5 years, thus resolving the problem of accessibility. NutriMilk works as awareness scheme for the general populace mostly the children and women through strategic alliances with union health complex, NGOs, & schools.
Kawsar, a malnourished guy, was suffering from severe anemia and beriberi diseases. The local CNP officer asked his parents, “What types of milk are you feeding your child?” His parents said they were providing powder milk and sometimes other existing liquid milk. Then he suggested his parents to feed NutriMilk instead of existing powder and liquid milk. After two years, Kawsar is now totally free from anemia, beriberi and other malnourished diseases. Now the other people of that community are very interested to take the NutriMilk as an alternative of existing products.
One day we, the some visionary and enthusiastic youths, are planning to give something new for the betterment of the community and then screen about the top problems. Finally we are agreed to reduce malnutrition problem of our community and talked with a faculty who has invented a machine for preparing milk from soybean. You can ask why we choose NutriMilk instead of others. Because many conglomerate suppliers are providing very low quality milk products with high price. Now we are contemplating on market research to understand the market demand of Nutrimilk and also have designed organogram and IMC strategy. We believe our coordinated and enthusiastic efforts can promise to lead our venture as a successful story in the whole country.
Our start-up cost is $123687.5 funded through 60% from venture capitalists and 40% from equity infusion. The revenue is generated through its potential sales volume due to its cheaper rate. Our target sales is 80% of total production and the estimated net profit is $(3106), $31925 & $94093 respectively at the end of the first, third and fifth year. The NPV, IRR and payback period are $42785, 33.48% and 2.92 year consecutively.
NutriMilk has no direct competitors but some local dairy milk and powder milk suppliers establish their initial sales and promotion network. The research shows that powder milk has toxic element called melamine and dairy milk is out of minimum vitamin. NutriMilk consists of highly nutritive value and mostly same element of cow’s milk and it can easily promise to provide better quality with cheaper rate than existing products. Our marketing strategy is devised to support our wide spanning distribution channel through 200 retail and super shops, and Community Nutrition Promoters (CNPs).
NutriMilk primarily covers the major two districts (Dhaka, Chittagong) of Bangladesh and targets to decrease 2-3% of the intensity of malnutrition rate within 5 years. Its awareness scheme aims to reduce the malnourished pregnant women at 5%. It contains fiber and protein that are helpful to slow absorption of sugar and decreasing hyper-filtration respectively and also free from cholesterols that reduce high blood pressure and heart diseases. Huge job opportunities will be created for the local people. NutriMilk helps to reduce the substantial portion of the milk powder imports costing around $90 million and fosters economic growth. It inhibits the production of testosterone due to its rich source of phytoestrogen which ultimately reduces prostate cancer. It also helps to reduce under-five mortality rate to 50 from 65 per 1000 to achieve several MDGs of Bangladesh.
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