Nowadays, people having obesity diseases and other related diseases are increasing in number. Why people love eating calorie-rich foods?" What if healthy food is now inexpensive, more timely accessible, and also delicious? Will it be able to capture people's attention and affect their lives forever?
About You
About You
First Name
Mingkwan
Last Name
Senavat
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About Your Project
Organization Name
"Healthy food for people"
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Country where this project is creating social impact
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Your Solution
Project Name
A NEW INVASION of healthy people is about to begin!
Elevator Pitch: Share a concise summary. This will be the introductory text about this pitch that viewers will see.
Nowadays, people having obesity diseases and other related diseases are increasing in number. Why people love eating calorie-rich foods?" What if healthy food is now inexpensive, more timely accessible, and also delicious? Will it be able to capture people's attention and affect their lives forever?
Problem: What problem does your solution address?
The main problem is that healthy food is inaccessible in some places, making people choose a faster choice of food to consume; for instance, McDonald or other fast-food restaurants. Nowadays, the world is becoming more competitive not only in terms of working environment but also in terms of "time". If healthy food is more accessible, delicious and fast to deliver, people can be easily influenced by it in the long run.
Solution: What is the proposed solution?
To tackle the problem I have just addressed. I would like to propose "Healthy food chains" . It is simply like how McDonald or other fast-food chains operate( the ordering process and self-service) . The restaurant will contain only healthy ingredients in every menu. The store ambience will be like a healthy world where healthy stories(including exercise and how to maintain a healthy lifestyle) are shared through walls, the staff themselves and other decorations within the restaurant. Furthermore, "trend" is a famous instrument that can influence a large number of people in a very short period of time. Healthy lifestyles are addictive in a sense that once people live their lives in a healthy way, it is hard to be unhealthy again.
Founding Story: Share a story about the “Aha!” moment that led you to get started and/or to see the potential for this to succeed.
I think the best way to get various pools of ideas is to ask a lot of people. Therefore, I began to ask a lot of my friends about living healthy lifestyles. One of the my friends claims that healthy food is not delicious and sometimes it is hard to find. It just popped up in my head that why don't we propose something that is delicious, healthy, inexpensive and accessible to people? In my opinion, doing healthy products, healthy rewards, discounts, or huge campaigns promoting a healthy lifestyle do not solve the problem in the long run, they are just temporary solutions. However, if we can establish a long-term change in the society where people take "being healthy" as a routine or habit, it will make a great impact to people.
Select Sector(s): To which of Unilever's categories of sustainability does your solution apply?
Nutrition.
This Entry is about (Issues)
Measurable Impact
Example: Walk us through a specific example(s) of how your solution makes a difference; include its primary activities.
I think the key success to my solution is for healthy food to be accessible and delicious. It can certainly make a difference. I will walk you through my reasonable judgments. After establishing healthy food chains, it will capture a lot of people's attention because it is something new. Then, "how to make a healthy lifestyle last forever ( not just a fad)?". I think the answer now lies in the quality of food and the most important thing is "delicious-ness" . From my point of view, young generation is addicted to good taste more than old generation. The definition of "good taste" does not vary. People tend to have same opinions as supported by customers' traffic in certain restaurants. So we should ask for a lot of customers' feedback.
Audience: Who have you identified as your customers/recipients and why? How will you get your solution to them or engage them in your initiative?
My customers can range from for instance as young as 10 to 80 years old. Because healthy food does not limit age. First, we may need to do some advertisements for our grand opening. After that, the survival of the restaurants depends on good word-of-mouth and our quality food. I also mentioned about "inexpensive" healthy food. In this case, it is just a minor idea if comparing to "accessibility", "delicious-ness", and "fast delivery" which is what people highly value.
Impact: What is the impact of the work to date and expected impact in the future?
The impact can be measured by customers' traffic in the restaurant and also various feedbacks from customers through TV news, social media, or their compliments. Speaking of the quantitative data, we can first measure it by seeing if sales revenue is increasing over time. If in the long run, customers are still overwhelmingly interested in the healthy food chains , we can conclude that people live a much healthier life than in the past. Because healthy food chains, once being established, will be a first mover in the healthy market. If the business is doing well , then we can conclude that people are more health conscious which accomplishes our long-term goal. Another point that can be measured is by going through health statistics of people in the country after the healthy restaurant chains are established and look for a positive trend.
Growth, Finance & Leadership
Marketplace: Who else is addressing this problem and how does the proposed solution differ from these approaches?
I have been looking at some ideas and I saw that most of the solutions people propose are to solve their country issues or some rewards to promote people to live a healthy life, which cannot possibly have a large impact to people in the long run. However, a long-term impact that will change people's lives forever is hard to implement. If we want to dramatically change people's perception towards healthy food and healthy lifestyles, the proper implementation may be to gradually make people absorb the healthy thoughts in their minds. Therefore, healthy food should be accessible to all people,
Scaling the Solution: How do you intend to scale your activities over the next two years (e.g., reach new markets, diversify solutions, etc.)? What will make this possible?
First, probably my partner and I will do an extensive market research on people who highly value healthy food, for example, we may open the first branch in an area where people are more health conscious first and after that we will gradually open more branches in other areas if we see that the demand still exists. We will do it slowly, and check whether the current restaurant chains are profitable or not. If not, we will maintain only a few restaurants and evaluate for possible future growth opportunities. The media and word-of-mouth strategy are very important instruments to spread positive comments to public. At first, we may need quite some of the initial investments, for example, initial setup and other marketing costs.
Financial Sustainability: What is your business model to ensure financial sustainability?
The restaurant chains may require a large amount of investments. But at first when we have only one restaurant, it will need just a few initial investments because we will open it as a small restaurant first( like SME) and expand later if it proves to be profitable. After successfully set up a number of restaurants, then we could find other sources of funds to finance the growth. For example, By listing the restaurants in the stock market.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered.
I am just a university student who is interested to gain business achievements. In the past experience, I have been attending some of the business case competitions. I have gone through some of the books on how to tackle business problems (quite like a consulting job). I have gained a lot of useful insights about marketing competition and other related business issues.