BabyMed is an innovative & integrated mobile health information service that delivers accurate, affordable & timely information relating to maternal & child health care. The platform will provide important weekly health messages to pregnant women, mothers with new born babies & their family members
WHAT IF:
What if no child under five or woman giving birth never died because of preventable causes
Website:
http://babymed.jabotech.co.ke/Year Founded:
2013
Child mortality in Kenya: Recent health statistics show that 189,000 children in Kenya die from preventable causes before they celebrate their fifth birthday. Every minute, when the hand of the clock moves, 22 Kenyan children below the age of five will have died.
Maternal mortality in Kenya has remained unacceptably high at 488 maternal deaths per 100,000 live births (with some regions reporting MMRs of 1,000/100,000 live births) in 2008/9
BabyMed will provide critical and informative health care information on maternal and child health care in the form of text messages, voice messages and a mobile application in English and Swahili at no charge for pregnant women and mothers of newborn babies (up to 5 years of age), as well as to supporters (husband, friends and family) and information seekers
BabyMed supports the achievement of the United Nations Millennium Development Goals and the Campaign on Accelerated Reduction of Child and Maternal Mortality. BabyMed aims at improving maternal and child health through increased access to information by women, baby care givers and informaton seekers via mobile messages and a mobile application
BabyMed will provide timely and relevant information to pregnant women and mothers of newborn babies , as well as to supporters and information seekers. It will provide support and advice when it is needed. We believe that facilitating affordable and easy access to information on maternal and child healthcare will result in improved maternal health and reduced mortality rates, of which are listed as goal no. 4 and 5 under the Millennium Development Goals (MDGs). Millennium Development Goal no. 4 aims for a two-thirds reduction in under-five mortality between 1990 and 2015
189,000 children in Kenya die from preventable causes before they celebrate their fifth birthday. Every minute, when the hand of the clock moves, 22 Kenyan children below the age of five will have died.Furthermore, Maternal mortality in Kenya has remained unacceptably high at 488 maternal deaths per 100,000 live births (with some regions reporting MMRs of 1,000/100,000 live births) in 2008/9. Most maternal deaths are due to causes directly related to pregnancy and childbirth unsafe abortion and obstetric complications such as severe bleeding, infection, hypertensive disorders, and obstructed labor. All these deaths are caused by preventable causes.
That why the use of mobile health fits in
Our initial strategy is to provide at no charge critical & informative health care information on maternal & child health care to pregnant women and mothers of newborn babies (up to 5 years of age), as well as to supporters (husband, friends and family) & information seekers so as to build a large user base. After building a large user base we will start charging a small fee to access this info. We will also utilize text and voice message adverts
This will be the first mobile health information platform in Kenya. However this has been implemented in other countries but can be implemented in Kenya for example MAMA South Africa,Wazazi Nipendeni by the Health Tanzania Public-Private Partnership,Grameen Foundation’s MOTECH mobile Midwives initiative in Ghana,mothers2mothers in nine African countries,and Text to Change’s work in 17 countries in Africa and South America
BabyMed targets pregnant women and mothers of newborn babies (up to 5 years of age), as well as to supporters (husband, friends and family) and information seekers with critical and informative health care information on maternal and child health care
The main goal of the platform is to improve maternal and child health through increased access to maternal and child health care information by women via mobile messages
1. Information during pregnancy
2 health messages (voice or SMS) per week, for 37 weeks of pregnancy.Messages start from 6th week of pregnancy and continues till to 42 weeks of pregnancy or till the baby is born
2. Information for the new mother
2 health messages (voice or SMS) per week for 52 weeks. Messages start from baby’s birth till your baby is 5 years old
In addition, one family member (your husband or parent or parent in-law) can get 1 health-message
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