The SAÚTIL is a a search engine created primarily to help people find information on the public health system. A simple guidance, with all the resources that SUS (the Brazilian national health system) provides to the population.
About You
About You
First Name
Edgard Luiz
Last Name
Greco Morato
Twitter URL
Facebook URL
About Your Organization
Organization Name
Saútil - Internet Portal and Health Services
Organization Website
Organization Country
Brazil, SP, São paulo
Organization's Country of Operation
Brazil, SP, São Paulo
Type of Organization
For‐profit
Year of launch of the organization
2011
Years in Operation
Operating for more than 5 years
Has the organization received awards or honors? Please tell us about them
We want to hear about your “Aha!” moment. Share the story of where and when the founder(s) saw this solution’s potential to change the world.
The project was born during a brainstorm in a coffee shop, after its founders, a doctor and another industrial designer, decided to join their experiences working with medical management and communication to create a solution that could help population to being more aware of their health rights through IT.
A way to combine medicine and communication to help people on a large scale.
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Innovation
Name Your Entry
Saútil - Internet Portal and Health Services
Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?
Saútil innovation was to apply information technology with a geo localized search engine, specifically for health resources.
Describe how your innovation model is distinct from any other organization in your field?
We know other organizations that treat health subject more generally, only informative material and content. Saútil goes beyond that, showing people where the resources are available and how to access them.
What type of operating environment and internal organizational factors make your innovation successful?
We are always updating our data research and new technologies, so that the final product is increasingly accessible.
How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?
We maintain a high performance and motivated team so that any challenges or difficulties are overcome.
This Entry is about (Issues)
Business Model
The systemic challenge you are trying to overcome (select one)
Realign the incentives in the public healthcare system in mature markets, or
Health area (target market) where the need is [select only one]
Primary healthcare services
Categories along the health continuum you are covering [select all that apply]
Prevention, Follow-up, Social integration.
Please describe in more detail: what problem are you trying to solve in the organization's specific context?
Access to information is the main problem that we propose to solve. The low-income populations have too much trouble finding information and guidelines that meet their needs. Our purpose is to facilitate access and guide people in what they need.
Stage that best applies to your solution [select only one]
Start-up and growth (pilot is successful and starting to expand)
Core strategies of your business model [select all that apply]
Approaches to behavioral change at the individual level, Patient-centered design.
If other, specify here:
Most relevant tools you are using to implement the strategies outlined above [select only two]
Technology, Education/training.
If other, specify here:
Please describe your solution in more detail
The search engine for health resources we created aims to facilitate access to health resources brings the result to the user in 3 simple steps. First, you search the name you need (drug, vaccine, consultation, exam, materials, equipment, health facilities). In the second step, we ask in which city, region or district you are seeking it. And the third step already brings the results of the geo locations and guidelines necessary to obtain the demanded service/resource.
What are your vision and overall objectives?
Our vision is to be the primary means of access to health resources for the population. We have an universe of over 140 million people who do not have health insurance and need to use the resources available in the SUS (the Brazilian public health system). Our goal is to inform and guide an increasingly larger number of people through various platforms: Internet, telephone, in person.
What is your value proposition?
Aware, guide and facilitate access to health resources for the population.
Who is your customer(s)?
Companies with employees who do not have the benefit of the health plan, and individuals in general.
What approaches to you use to reach your customers?
We approach our clients stating that, through the correct guidelines and access to quality resources, individuals life and well being may have a better performance at work and in the personal life.
What are your primary activities?
Educating the public about their health rights and how to get them through the search service on the Internet and by nurses on the phone.
Who are your peers and competitors? What problems could these players pose to your success or growth?
Today's competitors focus on health information, instead of access information. These competitors could hinder our growth if they begin to offer the same kind of guidance to access that Saútil does. But as the market is very big and we have been pioneers, our main concern is to provide quality service to people.
What other challenges - individual, organizational, or environmental – are you currently facing or might hinder future success of your business, and how do you plan to overcome those?
One challenge we have is the cultural barrier of low-income people, especially elderlies who do not have much access to technology. That's the reason of provide the same kind of guidance by phone, so it is accessible to all.
We also have the challenge of showing the public that despite the difficulties in accessing, SUS also has positives points. Today the population has a widespread view that the SUS does not work. We can change that perception with the help from SUS itself and through partnership with government, which we do not have yet.
Briefly describe your growth strategy going forward
Our growth strategy is based on the expansion of facilities and access platforms. We know that in Brazil we have approximately 55 million users of the classes C and D. On the other hand, we have more than 200 million enabled telephone lines.
What dimensions for growth are you currently targeting for your innovation [select all that apply]
New customer group(s), New regions(s).
What makes your business "ready" for growth?
To have all the access information compiled for research made by our representatives, and also by the users through the search engine.
What are your key growth objectives?
Build a high performance service structure, scalable, to meet both an increasingly larger number of people, and also increasingly systematic research information.
What is your timeframe for growth, in the short and mid-term? What are the growth milestones and key activities going forward?
In the short term this year, we might have 50 thousand people served by Saútil. In the long term - 3 years - 1 million people.
Social Impact
What has been the impact of your solution to date?
Today, we know the existence of people who obtained health resources through Saútil. One example is tha case published in magazines PEGN and Exame PME (some of the most prominent magazines focused on business and small/medium enterprises): a retired man needed two eyedrops to treat glaucoma and the medications that his doctor had prescribed costed R$ 180 (about US$90), and he could not afford it
After a lot of searching without success, his daughter found Saútil on the internet and sent a message asking if the medicines were available in SUS. Our guidance was for her to ask the doctor to prescribe the recipe again, with the name of the active ingredient. She returned to the doctor who changed the recipe and after that she got the medicine for free in SUS.
What methods for quantification of social impact are you applying (if at all)?
We quantify and qualify the impact through testimonials sent to Saútil. We also stratify the amount of research in low-income neighborhoods.
Could your solution work in other geographies or regions? If so, where?
The solution already serves whole Brazil and can be replicated in other countries that have a similar model to the Brazilian.
What is your projected impact over the next 1-3 years?
In 1 year, we intend to impact 50 000 people as the example given above, and in 3 years, 1 million people
Sustainability
Elaborate on your current financing strategy
Our current strategy is to achieve a faster revenue by selling advertising on the site and in the medium term through the sale of personalized service orientation, that can be really scalable.
Share of revenue generation in total income of organization (in percent)
100%
Direct sales to patients or other beneficiaries (in percent)
A publicidade online e o serviço de orientação personalizada que pode ser vendido para empresas e varejo.
Of the possible sources of these sales listed below, check all that apply to your current strategy
Private businesses.
Licensing fees, e.g., for technology/franchise model (in percent)
Of the possible sources of these licensing opportunities listed below, check all that apply to your current strategy
Private businesses.
Service contract with organizations, e.g., government, NGOs (in percent)
Of the possible sources of the service contracts listed below, check all that apply to your current strategy
Private businesses.
Explain your revenue generation strategy in more detail
We have two main sources of revenue. Online advertising and personalized guidance service that can be sold to businesses and retail. This second source has a very low value compared to a health plan and the price can be scalable according to the number of employees a company has. This product can also be sold at retail for people who cannot afford health insurance, but want to have a channel to receive guidance for their questions at a low cost.
Share of philanthropy in total income of organization (in percent)
We do not work with philanthropy.
Philanthrophy strategies you are using
Explain your philanthropic approach in more detail
We do not work with philanthropy.
Expand on your selections; explain how you will sustain funding over the next 1-3 years.
We have two main sources of revenue. Online advertising and personalized guidance service that can be sold to businesses and retail.